I had one client that I loved working with. I knew they could really benefit from brand strategy, but how can I just all of a sudden go from charging $75 per hour to ask for thousands of dollars for strategy?!
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Writing case studies can feel overwhelming at times, especially if you’re lacking inspiration on where to start or how your case studies could look like. Here are 15 brand strategy case study examples you can get inspired from.
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Perhaps these 7 tips below can help you dig deeper into your creative projects and get unstuck.
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Do you ever feel that writing case studies is a daunting task? If you don’t know where to start when it comes to writing your case studies, these questions can help you get going.
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“We’ve decided to take a different direction and pursue another designer.” And just like that, Abbye’s dream client left her and she was devastated. Here’s what happened next…
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Levina felt like brand strategy was something out of reach because she was a copywriter.
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Have you been wanting to invest in something that would help you grow in your business, but just don’t have the funds for it yet? What if you could get those things paid for?
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A list of the online networking tools/communities + which have been most “successful” for one of our Bootcampers and his number one takeaway
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How can you get clients to see the value in new consulting services like brand strategy? If you’ve ever wondered, then this guest post by Jonathan Stark is for you.
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Here’s the pattern I’ve noticed in the journey of creative entrepreneurs (including me!) who go from doing a constellation of creative gigs to consulting on bigger brand projects.
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When it comes to selecting Brand Archetypes with our clients we can’t expect them to immediately grasp the twelve archetypes Carl Jung defined way back in the 1940’s and how that helps shape their brand. Here’s how can we make it more relatable for them.
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Do you dread and feel overwhelmed at the thought of doing a brand research? If a brand research wasn’t intimidating and boring, would you do it then?
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Does stepping into an unknown excite you or paralyze you?
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Are you not feeling confident to charge $10k for brand strategy? Maybe the thought of saying “$10k” makes you want to curl up and hide.
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Are you worried about not being cut out for strategy? Do you wonder: “Will I be able to help my clients solve their problems?”
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Unsure if you have enough information or access to start a brand research? Here are 4 ideas that you can start with if you want to try brand research for your brand strategy project.
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Have you been feeling tired and worn out lately? You’re not alone. The stress, the pressure, the expectations... they can easily get to us and make us feel burnt out.
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A SWOT analysis is a framework that we can use to map out strengths, weaknesses, opportunities, and threats. How beneficial is this framework for brand strategists? How can we use the SWOT analysis for brand strategy?
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What if expertise isn’t your superpower in doing brand strategy? A Bootcamper shared her experience of doing brand strategy without a “Pro” title.
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When you do a brand audit, you want to find out how healthy the brand is in the light of its goals and competitive landscape. Here are four questions you can use to get started when do a brand audit.
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